In the mid-sixties, American soul was one of the styles that revitalized the music world, becoming a serious competitor to the burgeoning British pop movement. It was in this context that Arthur Conley emerged, one of the many singers who became its driving force. Conley was a renowned and accomplished performer who, until then, had been immersed in the rhythm and blues of the American South. As early as the beginning of the sixties, he had achieved his first hit with "Poor Girl" with The Corvettes, and some time later he would gain the support of Otis Redding, who, in addition to being a great friend, would actively collaborate on his subsequent releases. Thus began his artistic peak, releasing successful albums such as "Sweet Soul Music", a kind of tribute to the soul greats of that era, such as James Brown, Wilson Pickett, and Otis Redding himself. However, his greatest successes came with iconic hits like "People Sure Act Funnt", "Funky Street", "Ah, Ah, Ah", and "Shake Rattle & Roll", released during a time when Arthur Conley knew how to seize his opportunity. His triumph came at the perfect moment, a time when the music industry needed other stylistic alternatives. But as always happens in any area of life, when the soul boom began to decline, Conley faded into the background, his image buried beneath the thousands of decibels of the new styles that emerged in the late 60s and early 70s, such as heavy rock, psychedelic rock, and progressive rock.

