Known mainly for the song "Woman From Tokyo", this album was accused by critics of repeating the same formulas as the previous "In Rock", "Fireball" and "Machine Head", but without its forcefulness.
However "Who Do We Thing We Are" offered great moments in the purest line of the most classic Deep Purple, as in "Mary Long" and "Smooth Dancer", while a song like "Rat Rat Blue" foreshadowed the immediate future from the band.
The handicap of this great album is the lack of classic themes that would enhance it to the same level as its predecessors.